Our Marketing Strategy


Statistics show that 85% of all home buyers begin their search online. The Internet has eclipsed traditional advertising, which is why it is critical that your home has a strong Internet presence and is able to grab the buyer’s attention. The REALTYONE showcases homes on Realtor.com, and your property will also be featured in Trulia, Zillow, Redfin, and Homes.com. In addition to these websites, we market your property on social media sites, including Facebook, as well as top classifieds, such as Craigslist. We ensure your property dominates the internet to reach the perfect buyer.


To reach buyers worldwide, REALTYONE utilizes the international multiple listing system (MLS). With this dynamic system, we are able to market your property globally to reach qualified buyers from every location around the world. We instantly market your property in over 70 countries AND 100 languages and over 1,000,000 real estate professionals around the world and make it easy to reach buyers by translating your property’s listing into 19 different languages and 55 currencies. We position your property on the premier International MLS as well as the local MLS for added exposure.


Every one of our listings goes on the number one home buying website, Realtor.com. With Realtor.com, buyers are able to view the full property information and sellers are continuously updated on their property’s activity on the site. Because Realtor.com keeps records of visitor traffic, we are able to provide our clients a weekly update of their property’s activity. These reports are detailed and contain the number of views your property has received, and where it stands compared to similar properties in the area. Our experienced agents are able to interpret these charts and information and create a structured plan to get your home sold.


Social media is an important asset to any home buyer or seller. REALTYONE utilizes Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn to reach a wide range of buyers around the world. REALTYONE promotes new listings, estate sales, open houses, blogs and all listings on social media to attract buyers, and sell properties efficiently and quickly. These social media network links are then shared with thousands of real estate professionals, as well as investors, developers and buyers. With a click of a button, your listing can easily be shared with nearly anyone, making social media a vital component when marketing your property online.


REALTYONE provides your property with two custom property websites, complete with virtual tour. Potential buyers are able to view photos of the property and its details, as well as agent information, scheduled open houses and driving directions. The virtual tour provides buyers with all the information they may need before viewing the home. As well as being on the team’s website, the virtual tour and custom property websites are also advertised on REALTYONE’S YouTube channel. ThIS website is an added value that we provide to our clients at no cost.


The DriveBuy sign rider is a quick and convenient system designed to work with any mobile device. Once it is placed on your property’s “For Sale” yard sign, buyers are able to send a text to the specified number on the sign. They will immediately receive information and photos about the desired property, as well as information on upcoming open houses and even direct contact information to our office to schedule a viewing. Potential buyers can easily get connected with your property, with this completely shareable, and very useful internet-based tool.


Our mobile App delivers the most accurate and up-to-date real estate information instantly to your fingertips. Buyers are able to easily connect with any REALTYONE agent and send property inquiries instantly. The mobile app allows clients to see property details, photos, scheduled open houses, driving directions and even share the information with family and friends. The app’s free mortgage calculator also helps to estimate home loans. There are over 1,000,000 downloads of the app, and because it has been designed for mobile devices, it is readily accessible anywhere, anytime.


REALTYONE utilizes flyers to make an impression before and after an open house has been scheduled for your property. We create custom print flyers and online flyers. In addition to the traditional “Open House” flyer, these flyers range from “Coming Soon” to “Just Listed”. With E-Flyers, we are able to connect with over 35,000 real estate professionals and 30 top RSS feed engines. The flyers are also posted on all social media, as well as Craigslist. This invaluable service dramatically increases the chance of connecting an interested buyer with your home.


Search Engine Optimization (SEO) is the process of inputting keywords into a website with the goal of increasing online popularity. With more keywords, the website will be higher ranked on search engine sites like Google. SEO helps with the visibility of a website or page. REALTYONE effectively uses SEO to make it easy for buyers to find their dream home. The team specifically uses blogs and pages to highlight every one of the team’s listings and their respective communities. Our team also utilizes blogging to bring awareness to new listings, estate sales, popular city destinations and more. Click here to see one of our High SEO Blogs